WITH ALL MY ART
As I approached the finale of my senior year at Stanford in the design program, two of my fellow product designers and I took on our senior Capstone project. Rosa, Emily, and I created With All My Art, an effortless way for kids to share their creativity and send their artwork to loved ones as a customizable gift.
The project was a five-month journey through the entire design process from ethnographic interviews to prototyping, to manufacturing all the way to development and marketing.
We spoke to dozens of kids and parents to learn about what problems they face especially when it comes to expressing creativity.
Interview after interview we heard parents bring up the same thing: their kids make a TON of artwork and most of it is thrown away. Parents told us stories about sneaking their kids art into the recycling bin because they can’t keep it all. But they also told us that “the pieces I remember are the ones where there’s a story behind it -- it’s special if he made it specifically for me. I carry around this scrap of paper in my wallet because he told me he wanted me to have it.”
Parents are conflicted; they want their children to keep making and being creative but they simply cannot store everything.
Thus we evolved a central need we wanted to address: parents of young children need a way to deal with all of the art their children create while still encouraging them and helping develop their creative confidence.
We created the With All My Art Kit to give kids a way to share their art with loved ones, without creating extra work for parents. Kids can use their art to easily create personal gifts for friends and family, customizing every part from the contents to the mailer box itself! Our kit encourages creative confidence and helps kids understand the value of giving and sharing. Every part of With All My Art kit is not only fun and personalized, but also meaningful for the friend or family member who receives a gift made especially for them.
MARKETING & IMPLEMENTATION
In order to promote our kit and develop an audience who could validate the product, we built a website, an Instagram account, and a Facebook page. We sent seven kits off to parents and influencers who could experience the kit independent of us. We even obtained over 100 email addresses for our mailing list, as proof of product interest.
In May 2018, Emily, Rosa and I launched a Kickstarter for With All My Art. Although we did not meet our final Kickstarter goal, we raised over $1,500 from 32 backers. This project taught me more about what it takes to create and realize a product than a lecture about product development ever could.
After graduation, Emily, Rosa and I all took product-related roles in the design industry. We are no longer pursuing With All My Art as a business, but we remain close friends and often draw upon our experience.